How to Optimize Your Apartment Website for Voice Search in 2025

 “Hey Siri, what’s the best apartment near me with a pool?”

If you’ve ever asked your phone something like this out loud, congrats — you’re officially part of the voice search era. 

Voice search isn’t just the future — it’s part of everyday life. With tools like Siri, Alexa, and Google Assistant in many homes and pockets, more people are now speaking their searches.

In fact, over 40% of U.S. internet users use voice search every month in 2025 ( PWC ). So if your apartment website isn’t already voice-friendly, now’s the time to catch up.

Let's look at what makes voice search different from regular search. We will also discuss how to improve your site to stay ahead.

Apartment Marketing: Traditional Search vs. Voice Search

When people type in a search, they usually keep it short and to the point — something like “apartments in Denver.”

But with voice search? People tend to speak in full, natural questions when using voice assistants. It feels more like talking to a friend. You’ll hear full questions like "What are the best pet-friendly apartments near downtown Denver with parking?"

That shift matters. 

Voice search is built around intent and natural conversation — not just keywords. So if you want to show up in results, your content needs to match how people actually speak.

6 Easy Ways to Make Your Apartment Website Voice-Search Ready

1. Dial in Your Apartment Local Listings

 Most voice searches are hyper-local. That means Google (and other assistants) are looking for apartment communities that are close, relevant, and easy to find.

• Keep your Google Business Profile up to date
• Claim your listings on Apple Maps, Yelp, Bing Places, etc.
• Double-check that your Name, Address, and Phone Number (NAP) are consistent everywhere
• Embed a Google Map on your website

According to LocaliQ, 58% of people use voice search to find local info every week — don’t sleep on it!

2. Add a Voice Search-Friendly FAQ Page

People ask questions and your site should have the answers. Literally.

Create or refresh your FAQ page with the kind of real-life questions renters are actually asking:

•  “How much is rent at [Apartment Name]?”
•  “Do you allow pets?”
•  “Is there a gym on-site?”

Keep your answers short, clear, and direct — voice search results usually average just 29 words. The easier it is for voice assistants to read your content, the better your chances of getting picked.

To improve your chances of showing up in voice results and rich snippets, add FAQ schema to your page. It helps search engines understand your content and match it to common voice questions. It can also improve visibility in LLM-powered AI search results by providing structured, easy-to-parse answers that AI tools can quickly surface.

Pro-Tip: New to schema? We created a mini guide for Everything You Need to Know About Schema for Apartment Websites (including a free schema template) – download your copy for free here!

3. Speed Up + Lock Down Your Apartment Site

Nobody’s waiting around for a slow-loading site, especially on mobile or voice devices. Google’s still prioritizing fast, secure websites in 2025, so make sure yours:

• Loads in under 3 seconds
• Uses HTTPS with a valid SSL certificate
• Compresses large images or files

Tools like PageSpeed Insights or GTmetrix can help you see where you stand.

4. Make Your Apartment Website Mobile-First

More than 65% of voice searches happen on mobile so your apartment website needs to look and function perfectly on a phone.

• Responsive design
• Big, tappable buttons (Apply Now, Schedule a Tour)
• Easy-to-fill forms
• Simple, legible layouts
• Quick load times

Run Google’s Mobile-Friendly Test to see how your site stacks up.

5. Target Featured Snippets (aka Prime Voice Real Estate)

When someone uses voice search, their assistant often gets answers from a featured snippet. This is the handy box at the top of Google results.

To show up there:

• Use question-style headers (H2s and H3s)
• Keep answers short (30–50 words)
• Use bullet points or numbered lists

If you’re not sure where to start, try answering the most common questions you hear from prospects.

6. Use Conversational Keywords

Traditional SEO: “Luxury apartments Dallas”

Voice SEO: “Where can I find a luxury apartment in Dallas with a pool?”

Big difference, right?

Use tools like AnswerThePublic, AlsoAsked, or even Google’s “People Also Ask” box to find real voice-style queries. Then, write your content like you’re chatting with a friend — clear, natural, and at a 9th-grade reading level or below.

Final Thoughts

Voice search isn’t the future, it’s already here.

To help people find your apartment community, connect with them in the right places. This means being on mobile, in the moment, and part of the conversation.

If you want to find out more about apartment voice search keywords, check our blog on Apartment Marketing Target Keywords for Voice Search.

Ready to give your apartment website a voice search glow-up? Reach out to the Repli team — we’ll help your property stand out in all the right ways.