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Everything You Need to Know About Schema for Apartment Websites
In multifamily, visibility is everything – you’re competing with ILSs and even local competitors just down the street. However, schema gives your property a leg up by feeding search engines the exact information renters are looking for.
The good news? We’ve created a ready-to-use schema template specifically for apartments. All you have to do is personalize the highlighted areas with your community’s info and plug it into your website!
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Everything You Need to Know About Schema for Apartment Websites
In multifamily, visibility is everything – you’re competing with ILSs and even local competitors just down the street. However, schema gives your property a leg up by feeding search engines the exact information renters are looking for.
The good news? We’ve created a ready-to-use schema template specifically for apartments. All you have to do is personalize the highlighted areas with your community’s info and plug it into your website!
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Write your caption hereButtonSlide title
Write your caption hereButtonSlide title
Write your caption hereButton
Everything You Need to Know About Schema for Apartment Websites
Slide title
Write your caption hereButtonSlide title
Write your caption hereButtonSlide title
Write your caption hereButton
In multifamily, visibility is everything – you’re competing with ILSs and even local competitors just down the street. However, schema gives your property a leg up by feeding search engines the exact information renters are looking for.
The good news? We’ve created a ready-to-use schema template specifically for apartments. All you have to do is personalize the highlighted areas with your community’s info and plug it into your website!
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Meet Renters Where They're Searching
Schema markups help you capture hyper-specific, local searches by helping search engines identify your page as highly relevant to those location-specific queries.
It’s like highlighting your best amenities, specials, and features directly in search results.

From Code-Shy to Schema-Ready
Don’t worry, you don’t need to know how to code to add schema to your apartment website!
If you can fill out a form, you can fill out this schema template and add structured data to your apartment website in minutes.
Proven Strategies
and Knowledge
Repli works with multifamily properties around the world to help them own their online presence. We’re here to simplify the prospect-to-resident experience, creating and connecting the dots wherever you show up online – from property websites and SEO to ads and beyond.
We’re a class of our own, and we're here to shake sh*t up for good.

Meet Renters Where They're Searching
Schema markups help you capture hyper-specific, local searches by helping search engines identify your page as highly relevant to those location-specific queries.
It’s like highlighting your best amenities, specials, and features directly in search results.

From Code-Shy to Schema-Ready
Don’t worry, you don’t need to know how to code to add schema to your apartment website!
If you can fill out a form, you can fill out this schema template and add structured data to your apartment website in minutes.
Repli's Proven Strategies and Knowledge
Repli works with multifamily properties around the world to help them own their online presence. We’re here to simplify the prospect-to-resident experience, creating and connecting the dots wherever you show up online – from property websites and SEO to ads and beyond.
We’re a class of our own, and we're here to shake sh*t up for good.

Meet Renters Where They're Searching
Schema markups help you capture hyper-specific, local searches by helping search engines identify your page as highly relevant to those location-specific queries.
It’s like highlighting your best amenities, specials, and features directly in search results.

From Code-Shy to Schema-Ready
Don’t worry, you don’t need to know how to code to add schema to your apartment website!
If you can fill out a form, you can fill out this schema template and add structured data to your apartment website in minutes.
Repli's Proven Strategies and Knowledge
Repli works with multifamily properties around the world to help them own their online presence. We’re here to simplify the prospect-to-resident experience, creating and connecting the dots wherever you show up online – from property websites and SEO to ads and beyond.
We’re a class of our own, and we're here to shake sh*t up for good.
FAQs
Got a question? We’re here to help.
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How can I download my schema template?
You can download the guide by filling out the form below with your details. You’ll be automatically directed to a Thank You page and receive a download link directly in your email inbox.
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Is this schema template for apartment websites really free?
Yes, this guide is available to download and use free of charge.
We understand the importance of providing valuable resources to support your apartment marketing efforts, and we want to help you create engaging content without any additional costs.
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Can I share this schema template with others?
Yes, you are more than welcome to share this schema template with your colleagues, friends, or anyone who may find them valuable.
We believe in fostering a collaborative community and supporting one another in our marketing efforts. However, we kindly request that you share the download link or direct them to our website, so everyone can access the schema template and any future updates we may provide.
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What is schema?
Schema (aka structured data) is a special type of code added to websites to help search engines better understand what the site is about. It's not visible to the average visitor, but it’s crucial behind the scenes for ensuring richer search results and improved SEO.
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Is schema basically SEO?
Yes and no. Schema isn’t your typical keyword-based SEO. It’s more technical but equally important.
Think of schema as the translator between your apartment website and Google. When used correctly, it tells search engines exactly what your community offers, such as floor plan types, amenities, pricing, pet policies, and more, so they can show the most relevant results to renters who are searching.
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Does schema help with AI and Voice Search?
As Artificial Intelligence and voice search continues to reshape how people search online, schema markups are no longer just a “nice-to-have.”
These types of natural language searches rely heavily on structured data to pull the right answers. Schema adds context and clarity, allowing AI to confidently match a renter’s query with your property if the criteria align.
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Where does schema go?
Schema is added directly to the bottom of the <body> HTML code of your website. If you work with a digital marketing partner like Repli, it’s usually just a simple copy/paste situation.
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What file format do I use for schema?
There are a few formats for structured data, but JSON is the most widely supported by Google. It’s lightweight, flexible, and easy to copy and paste – just like the free schema template in this downloadable.