APARTMENT MARKETING BLOG

The ultimate resource for maximizing your apartment marketing.

Dark slide with “How long SEO actually takes” above a colorful horizontal timeline with four dots and “SEO?” below
By Siobhan Park • October 22, 2026
Google shared how long crawling, indexing, and ranking changes take. Here's how that compares to AI search, and what it means for your property website's SEO.
Dark slide with headline “ChatGPT traffic just went Direct” beside a white analytics popup on a black-to-purple gradient background
By Siobhan Park • October 15, 2026
ChatGPT stopped tagging its links, so AI-referred renters now land in GA4 as Direct traffic. Here’s what that means for property sites and how to keep measuring it.
By Francella Rojas • September 23, 2026
Sending a page live isn't the same as Google finding it. Here's how indexing works, why property pages get skipped, and how to check yours in Search Console.
By Francella Rojas • September 23, 2026
If every property in your market says "luxury," the word isn't working for you anymore. Here's how to write copy that's specific enough to actually stand out.
By Tracy Uhl-McNutt • September 18, 2026
Not all organic traffic is created equal. Here's the difference between branded and non-branded search, explained for multifamily.
By Tracy Uhl-McNutt • September 18, 2026
Photos, floor plans, and virtual tours do more than fill space. Here's how to optimize your apartment website's media for SEO, AEO, and accessibility.
Show More

Repli Apartment Marketing Blog

Subscribe to our Newsletter & Blogs