REPUTATION MANAGEMENT & REVIEWS

Learn how to manage online reviews, boost your property's reputation, and turn resident feedback into a competitive advantage.

Title “The Cost of Fake Reviews” over a black background with a five-star rating icon on a purple-to-pink gradient shape
By Tracy Uhl-McNutt April 20, 2026
Fake reviews are a $152 billion problem and they're hurting both renters and properties. Learn how to spot them and how to build trust with authentic reviews.
Banner with Replit logo and Google Business Profile icon, text: “Rebrand Your GBP The Right Way.”
By Tracy Uhl-McNutt April 20, 2026
Congratulations, you’ve just gotten access to your Google Business Profile (GBP). Now that the previous owner has handed you the keys to the kingdom, you need to make some updates that align with your branding. Just as you think you’ve gotten everything updated to the new brand and are ready to let the leads roll in, Google smacks you with a dreaded “your edits have been rejected” message. Or even worse, you get a request for re-verification. Well, sh*t. It may take a couple of weeks (or longe r…), but you get everything straightened out and the updates eventually go live. But what if you could have avoided that delay and frustration in the first place?
By Tracy Uhl-McNutt February 24, 2026
If renters follow reviews, Google does too. Understand how ratings, sentiment, and review responses influence multifamily SEO performance.
Why are all apartment reviews so negative and what you can do about it
By Siobhan Park June 17, 2025
Frustrated by negative reviews? Learn why they happen, how to respond, and smart ways to generate more positive feedback from your happy residents.
A white circle with a bottle of wine in it on a purple and pink background.
By Emma Sheedy July 11, 2024
Understanding how to strategically leverage online reviews and receive positive reviews to elevate your multifamily marketing efforts is key to a successful community.
Using Resident Reviews to Give Your Multifamily Community a Competitive Edge
By Christina Li December 14, 2023
Unlock the master guide on how you can leverage resident reviews to build trust, convert leads, and elevate your multifamily community’s online presence.
3 Ways to Manage Online Reputation During COVID-19 | REPLI
By Tong Zhao May 29, 2020
Online reputation management is crucial during COVID-19. Here are our best practices to build your apartment online reputation during this pandemic.
How to Create & Share a Google Review Link | REPLI
By Taylor Boyd May 19, 2020
Learn how to create & share your apartment community's Google review link to streamline the review process for your potential ¤nt residents.
How to Respond to Negative Apartment Reviews | REPLI
By Taylor Boyd May 19, 2020
Responding to negative apartment reviews is a learned craft. We've got the secret of how to perfectly respond to your bad reviews!
Apartment Takeovers: Dealing with Bad Reviews on Google My Business
By Siobhan Park May 13, 2020
Have you taken over an apartment community with terrible reviews? Check out our strategy for bad reviews on Google My business apartment listings.
How to Get More Positive Apartment Reviews | REPLI
By Siobhan Park May 7, 2020
Suffering from bad reviews or not enough reviews? Follow our 6 tips to easily get more positive apartment reviews and boost your online reputation.
Why Your Online Reputation Directly Impacts Leases | REPLI
By Taylor Boyd May 4, 2020
Your online reputation is one of the most influential factors in the leasing decision. Learn 5 reasons why your online reputation directly impacts leases!