Frequently Asked Questions

Repli is a multifamily marketing platform and expert services team built exclusively for apartment communities and property management companies. We combine high-converting property websites, hyperlocal SEO, digital advertising, social media management, creative services, and performance reporting — all centralized through our proprietary platform, MultiHub. Whether you manage one community or a national portfolio, Repli is designed to help you fill properties faster.

Most apartment marketing vendors specialize in one thing — websites, or ads, or SEO. Repli brings all of it together in one platform, managed by one team, visible in one dashboard. Our platform, MultiHub, was built by multifamily marketers for multifamily marketers — which means it's designed around how leasing actually works, not adapted from a general marketing tool. We're also independently owned and exclusively focused on multifamily, with no conflicts of interest from other verticals or parent companies.

Repli works with multifamily operators of all sizes — from boutique ownership groups to NMHC Top 50 firms. Our platform scales from a single community to a portfolio of hundreds.

All of our websites are hosted on Amazon Web Services (AWS) and maintain a 99.5% uptime. We also offer HTTPS encryption via SSL certificates that are standard on every website for an added layer of security for you and your future residents. 

Both. MultiHub gives your team direct access to update content, view performance, and manage your properties on your own schedule. At the same time, Repli's expert team handles strategy, execution, and optimization behind the scenes. You get the transparency of self-service with the support of a full-service agency.

Repli builds three types of multifamily websites: individual property websites for apartment communities, corporate websites for property management companies, and landing pages for lease-up or campaign-specific needs. All sites are mobile responsive, ADA accessible, and built to convert.

MultiHub integrates with the industry's leading property management systems, including Yardi, Entrata, RealPage, and more — with 60+ integrations total covering PMSs, CRMs, self-guided tour platforms, accessibility tools, and analytics. Onboarding is fast: connect your PMS and import your portfolio in minutes.

Repli's pricing is available through our Access Pricing page, or you can schedule a call with our team to walk through the right solution for your portfolio size and goals.

No. Repli works with operators at every scale — from a single community to a portfolio of hundreds. Our platform and services are built to scale up with you as your portfolio grows.

All SEO performance is visible in your MultiHub dashboard — including keyword rankings, organic traffic, Google Business Profile activity, and conversion data. You're never waiting on a monthly PDF report. The data is live and accessible whenever you need it.

Yes. As AI-powered search tools like Google AI Overviews, ChatGPT, and Perplexity become more common in the apartment search journey, appearing in those results requires a different strategy than traditional SEO. Repli incorporates Generative Engine Optimization (GEO) best practices — including structured data, conversational content, and entity optimization — to help your properties show up in AI-generated search results, not just traditional rankings. Explore our AI Discovery Lab for more on how AI is changing apartment marketing.

Repli manages paid search (PPC) campaigns on Google, social advertising on Facebook and Instagram, and remarketing campaigns that re-engage visitors who have already been to your property website. All campaigns are centralized in MultiHub so you can monitor performance across every channel in one place.

Repli's creative team produces professional photography, video production, drone footage, and Matterport 3D virtual tours for apartment communities. All media integrates directly into your MultiHub website and digital marketing channels. 

Performance reporting is built into MultiHub and accessible 24/7. Your dashboard covers website traffic and engagement, SEO rankings, paid ad performance, and cross-channel analysis — all in one place, without requiring you to log into Google Analytics, your ad platform, and a separate agency report separately. Reports are designed to surface the data that matters for leasing decisions, not just raw metrics.