MULTIFAMILY MARKETING STRATEGIES

Get proven marketing strategies to attract, engage, and convert renters. Explore ideas designed to help multifamily communities grow faster.

Dark slide with headline “ChatGPT traffic just went Direct” beside a white analytics popup on a black-to-purple gradient background
By Siobhan Park • October 15, 2026
ChatGPT stopped tagging its links, so AI-referred renters now land in GA4 as Direct traffic. Here’s what that means for property sites and how to keep measuring it.
By Tracy Uhl-McNutt • September 18, 2026
Not all organic traffic is created equal. Here's the difference between branded and non-branded search, explained for multifamily.
September 11, 2026
Access your MultiHub marketing data anywhere with the Reporting API – BI dashboards, spreadsheets, or an AI assistant you can query in plain English.
Dark landing page for MutHub promoting “Meet VibeSites” with purple headline and website mockups
By Siobhan Park • September 10, 2026
Multifamily websites are either fast and generic or good and slow. Here's why Repli built VibeSites, the AI-native website platform, instead of both.
By Francella Rojas • August 27, 2026
"Apartments near me" is out. Full-sentence questions to AI are in. Here's what zero-click search means for multifamily marketers and how to stay visible.
By Tracy Uhl-McNutt • August 14, 2026
Here's how AI is reshaping multifamily marketing — and what's coming for SEO, paid media, and retention in 2027.
By Francella Rojas • July 28, 2026
These 5 Google Business Profile mistakes could be costing your apartment community leads. Here's what to fix to boost local visibility and win more renters.
By Julia Sharrock • July 15, 2026
The apartment search journey is changing fast. Zillow's new Gemini partnership shows why AI-ready property data is about to become non-negotiable.
By Julia Sharrock • July 9, 2026
Managing 20 properties or 500? This is why website templates are essential for multifamily portfolios looking to scale – without added complexity.
By Tracy Uhl-McNutt • July 9, 2026
Hidden pricing, maze-like menus, pestering pop-ups – these 7 UX mistakes are costing you leases. Here's what to fix on your property website.
By Tracy Uhl-McNutt • July 9, 2026
Getting ad clicks but no leases? Here are 6 reasons your Facebook and Instagram apartment ads might not be converting.
By Julia Sharrock • July 9, 2026
7 features every multifamily corporate website needs to convert more renters – from portfolio-wide search to mobile-first design and scalable content.
By Tracy Uhl-McNutt • July 2, 2026
Facebook and Instagram Ads still fill vacancies – if you do them right. Here 5 proven tips for creating engaging social ads that actually convert in 2026.
By Francella Rojas • June 10, 2026
Google now lets you link your Business Profile directly to GA4. Here's what the new integration means for local marketers and how to set it up the right way.
By Julia Sharrock • May 14, 2026
ChatGPT, Claude, or Gemini – which AI assistant wins for property marketing and web development? We stress-tested all three so you don't have to.
By Tracy Uhl-McNutt • May 14, 2026
Google ended FAQ rich results in May 2026. Here's what it means for your schema, your SEO strategy, and exactly what to do next.
By Julia Sharrock • May 14, 2026
Discover how Google Pomelli's AI-powered tools help multifamily property teams create on-brand social content, professional visuals, and video campaigns.
Black promo graphic for Google’s new AskMaps with a smartphone map screenshot and “Is Your Property Ready?” text
By Siobhan Park • April 20, 2026
Discover how Google's Ask Map features are changing the way renters search for apartments and what it means for your marketing efforts.
Title “The Cost of Fake Reviews” over a black background with a five-star rating icon on a purple-to-pink gradient shape
By Tracy Uhl-McNutt • April 20, 2026
Fake reviews are a $152 billion problem and they're hurting both renters and properties. Learn how to spot them and how to build trust with authentic reviews.
Banner with Replit logo and Google Business Profile icon, text: “Rebrand Your GBP The Right Way.”
By Tracy Uhl-McNutt • April 20, 2026
Congratulations, you’ve just gotten access to your Google Business Profile (GBP). Now that the previous owner has handed you the keys to the kingdom, you need to make some updates that align with your branding. Just as you think you’ve gotten everything updated to the new brand and are ready to let the leads roll in, Google smacks you with a dreaded “your edits have been rejected” message. Or even worse, you get a request for re-verification. Well, sh*t. It may take a couple of weeks (or longe r…), but you get everything straightened out and the updates eventually go live. But what if you could have avoided that delay and frustration in the first place?
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