MULTIFAMILY MARKETING STRATEGIES

Google now lets you link your Business Profile directly to GA4. Here's what the new integration means for local marketers and how to set it up the right way.

ChatGPT, Claude, or Gemini – which AI assistant wins for property marketing and web development? We stress-tested all three so you don't have to.

Google ended FAQ rich results in May 2026. Here's what it means for your schema, your SEO strategy, and exactly what to do next.

Discover how Google Pomelli's AI-powered tools help multifamily property teams create on-brand social content, professional visuals, and video campaigns.

Discover how Google's Ask Map features are changing the way renters search for apartments and what it means for your marketing efforts.

Fake reviews are a $152 billion problem and they're hurting both renters and properties. Learn how to spot them and how to build trust with authentic reviews.

Congratulations, you’ve just gotten access to your Google Business Profile (GBP). Now that the previous owner has handed you the keys to the kingdom, you need to make some updates that align with your branding. Just as you think you’ve gotten everything updated to the new brand and are ready to let the leads roll in, Google smacks you with a dreaded “your edits have been rejected” message. Or even worse, you get a request for re-verification. Well, sh*t. It may take a couple of weeks (or longe r…), but you get everything straightened out and the updates eventually go live. But what if you could have avoided that delay and frustration in the first place?

Google is quietly shutting down GBP floor plan uploads. Here's it means for your community's search visibility and the alternatives to use instead.

We’re starting to see the emergence of AI-native advertising ecosystems – here's what it means for the future of multifamily marketing.

What is E-E-A-T? Learn how experience, expertise, authority, and trust shape content quality, and why they determine whether your pages rank – or get buried.

If renters follow reviews, Google does too. Understand how ratings, sentiment, and review responses influence multifamily SEO performance.

Discover 10 GEO tips apartment marketers need in 2026 to boost AI search visibility, outrank competitors, and target renters effectively.

Master UTM tagging to track marketing campaigns across ILS, paid ads, email, and more. Avoid messy GA4 data and make smarter decisions for your properties.

Discover 3 ridiculously easy ways to save hours every week using MultiHub. Streamline property onboarding, website edits, and marketing data—effortlessly.

With the increasing popularity of voice search, here are 6 tips to add to optimize your apartment website for voice search in 2025.

Discover cost-effective marketing strategies to generate qualified leads, boost your apartment's online presence, and boost occupancy —without overspending.

Stop blending in. Learn how to outstory your apartment marketing competitors with real examples that connect emotionally—and convert more leases.

Discover how we're transforming multifamily website development through innovative tools, cross-team collaboration, and high-impact design strategies.

Wondering why you can’t see your own Google Ads? It’s actually a good thing! Learn how Google’s smart targeting helps optimize your apartment marketing campaigns for the right renters.