MULTIFAMILY MARKETING STRATEGIES

Fake reviews are a $152 billion problem and they're hurting both renters and properties. Learn how to spot them and how to build trust with authentic reviews.

Congratulations, you’ve just gotten access to your Google Business Profile (GBP). Now that the previous owner has handed you the keys to the kingdom, you need to make some updates that align with your branding. Just as you think you’ve gotten everything updated to the new brand and are ready to let the leads roll in, Google smacks you with a dreaded “your edits have been rejected” message. Or even worse, you get a request for re-verification. Well, sh*t. It may take a couple of weeks (or longe r…), but you get everything straightened out and the updates eventually go live. But what if you could have avoided that delay and frustration in the first place?

Google is quietly shutting down GBP floor plan uploads. Here's it means for your community's search visibility and the alternatives to use instead.

We’re starting to see the emergence of AI-native advertising ecosystems – here's what it means for the future of multifamily marketing.

What is E-E-A-T? Learn how experience, expertise, authority, and trust shape content quality, and why they determine whether your pages rank – or get buried.

If renters follow reviews, Google does too. Understand how ratings, sentiment, and review responses influence multifamily SEO performance.

Discover 10 GEO tips apartment marketers need in 2026 to boost AI search visibility, outrank competitors, and target renters effectively.

Master UTM tagging to track marketing campaigns across ILS, paid ads, email, and more. Avoid messy GA4 data and make smarter decisions for your properties.

Discover 3 ridiculously easy ways to save hours every week using MultiHub. Streamline property onboarding, website edits, and marketing data—effortlessly.

With the increasing popularity of voice search, here are 6 tips to add to optimize your apartment website for voice search in 2025.

Discover cost-effective marketing strategies to generate qualified leads, boost your apartment's online presence, and boost occupancy —without overspending.

Stop blending in. Learn how to outstory your apartment marketing competitors with real examples that connect emotionally—and convert more leases.

Discover how we're transforming multifamily website development through innovative tools, cross-team collaboration, and high-impact design strategies.

Wondering why you can’t see your own Google Ads? It’s actually a good thing! Learn how Google’s smart targeting helps optimize your apartment marketing campaigns for the right renters.

Keyword tracking alone won’t drive leases. Learn the real SEO metrics that matter for apartment marketing success.

Learn the best Google Ads campaigns for apartment communities. Discover when to use Search, Display, Performance Max, and more to drive leads and leases.

Looking for fresh apartment marketing ideas? Check out these creative strategies to increase leads, boost conversions, and engage with your audience. From retargeting campaigns to optimizing your website and asking your residents directly, these tips will help your property stand out and attract more renters.

Stop blending in with generic apartment ads! Learn how to create engaging, authentic, and attention-grabbing apartment marketing that drives clicks and converts prospects into residents.

Google is phasing out Enhanced CPC for Search and Display campaigns. Learn how multifamily marketers can adapt their bidding strategies to drive more leads, tours, and leases efficiently. Get expert insights from Repli!