Multifamily Breakfast Club Brand Identity and Website Design
Real conversations. Real connections. Real brand.
We gave Multifamily Breakfast Club the brand it deserves – complete with a new logo, identity system, and website that radiates the same warmth and authenticity the community is
built on.
THE BACKGROUND
A digital home for a growing community.
Client: Multifamily Breakfast Club
Founder: Tara Samuels, CAS
Industry: Multifamily Community and Events
Scope: Brand Identity and Website Design
Timeline: August 2025 through November 2025
Tara Samuels is known in the multifamily industry as a connector and relationship‑building architect. She founded Multifamily Breakfast Club (MBC) to create a space where industry peers could meet in-person, drop the sales pitch, and have meaningful conversations over coffee.
From its roots in Chicago to its growing events across the country, MBC has become a movement that celebrates realness. Each gathering is intentionally intimate, inviting professionals to share stories, ideas, and sometimes even struggles – because that’s where the true connection happens.
When she first shared her vision with Siobhan Park, Repli’s Head of Marketing, the idea instantly clicked. Repli doesn’t usually take on one-off projects, but this one felt different. Beyond a branding project, this was an opportunity to help a growing community look and
feel as genuine as the people behind it.
THE PARTNERSHIP
Design and experience built on community, creativity, and purpose.
The Repli team worked hand‑in‑hand with Tara to design a brand system and website that honored what Multifamily Breakfast Club already was: inclusive and bold in its simplicity.
01
Visual identity.
Warm greens, gold accents, and soft neutrals echo the feeling of MBC’s in‑person gatherings – inviting, comfortable, and full of life.
Circular shapes reinforce the idea of
connection and inclusivity, while modern sans‑serif typography keeps things
fresh and confident.
02
User interface and site architecture.
We built the site around simplicity and flow, with navigation focusing on discovery (Events, Traditions, and Our Story) and clear CTAs for joining or hosting.
The design maintains the brand’s
casual, people‑first tone while staying clean and
scalable.
03
Interactive features.
- RSVP and Google Calendar integration for event sign ups
- Dynamic gallery page and events archive
- Scroll‑based animations and layered circular imagery
- Join The Club forms designed for quick, friendly onboarding
04
Technical SEO and performance.
- Built on the MultiHub platform for flexibility and content control
- Core Web Vitals optimized for performance
- Structured data for SEO visibility
- Privacy compliance and analytics setup
OUTCOME AND IMPACT
A unified identity across all touchpoints.
What emerged is a brand and digital platform that effortlessly mirrors MBC’s warmth and spirit of genuine connection.
The brand now feels consistent and flows seamlessly online and in real life, while the
new website provides an intuitive RSVP flow that has boosted both engagement and event attendance.
MEET THE TEAM
The team behind the creative direction.
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