Voice Search: Apartment Marketing Target Keywords

Voice search is a term that often doesn’t get touched on in multifamily. As technology continues to advance, voice search is a conversation apartment marketers can’t miss out on. If they do, they are also missing out on many leasing opportunities. 

According to recent survey data , over 48% of consumers are using voice for web searches. That’s a lot of prospects you’re potentially losing if you’re not investing your marketing efforts into voice search. 

Read on to better understand voice search and target keywords for your apartment community to optimize for voice search in your Google ads and website content. 

Voice search is the future of marketing. It’s time for multifamily to harness its power and use it to our own advantage! 

What is voice search?

Simply put, voice search allows the user to use a voice command to search the internet, a website, or an app. Instead of typing, users can talk to search which provides added convenience. 

Voice search includes an open-domain keyword query for any information located on the web that is enabled through voice assistants, such as Google voice search, Cortana, Siri, and Amazon Echo. The top benefit for consumers is the ability to multitask and obtain instant answers to their questions, making their lives easier. 

For multifamily, voice search is becoming increasingly popular for apartment searches. Because of this, apartment marketers should be aware of the keywords prospects are using in their voice search to sprinkle into ad and website content, in turn driving traffic and increasing conversions. 

Apartment Target Keywords for Voice Search 

Below are ideas and areas to consider for apartment voice search keywords. These researched areas will help you not only rank better in the SERPs but also improve your overall website SEO for voice search optimization. 

Local keywords

First and foremost, your content needs to be optimized for local SEO.  One in five voice searches are for local searches. Optimizing your apartment website and ads just hit the tip of the iceberg — local listings, such as Google My Business, should also be on your radar.

Voice queries are known for using the phrase, “near me”. For you to appear first in voice search results, you must include as much localization as possible (without keyword stuffing).  

Ways to locally optimize content for voice:

Long-tailed keywords

We use voice search differently than typed searches; users talk to their voice assistants like they would talk to a friend. Typed searches consist of about two keywords, however, voice search is three to five keywords, if not longer. 

You’ll want to optimize for long-tailed keywords that are more conversational and depict our natural speech. When looking for an apartment with a voice search, users ask “What are some of the best apartments around Dallas, TX” or “What affordable 1 bedroom apartments are near Dallas?” 

Because the search query will be much longer when using voice search, it’s important to use natural language in your content — think to yourself, “Does this content fit with something someone would actually ask about?” If not, then it probably won’t work for voice search. 

Keywords posed as questions 

The next target keyword would be ones that are posed as questions. Voice searches tend to be questions. When creating content, be sure that it is answering questions that may be searched for by your prospects. 

Using question-oriented phrases in your keywords and content will attract your audience’s attention. Who, what, when, where, how, can, best, and top are all phrases that you should be implemented when possible for voice search. 

FAQ pages are a great tool for fast answers to questions. They are formatted in a simple question and answer design to perfectly address certain voice queries. Research the top questions your prospects is likely to ask on voice searches and create an FAQ page that quickly answers them. You’ll boost your rankings & your prospects will be pleased.

Never Stop Testing 

All things considered, voice search is still relatively new and is constantly evolving. As technology progresses, we as marketers have to keep up to stay ahead. Staying ahead means to never stop testing each new trend or technology that comes our way to make sure your apartment community is seen and heard. 

Stay optimizing — we’ve never arrived. Test phrases, keywords, and questions that potential renters may be asking on voice search. That way, you’re never missing out on an opportunity!