How to Market Your Lease-Up During the Pandemic

Marketing a lease-up during the COVID-19 pandemic hasn’t been without its many challenges - but we’ve got you covered moving forward on 5 different ways to market your new property safely and effectively.

Use these 5 lease-up tips to provide transparency for your potential renters which will increase your quality leads and quickly get your leases signed just in time for the grand opening. Are you ready to successfully market your lease-up even in the midst of the pandemic? 

5 Ways to Market Your Lease-Up During the Pandemic

1. Optimize Tour Options

One of the best ways to market your lease-up property is by optimizing your online tours to accurately reflect what your apartment community and floor plans will look like when finished. Modern technology such as virtual tours, 3D rendering, and model floor plans can give your potential renters the same experience as an in-person tour. 

Offering your prospective renters a “first look” at their potential new home through a fully immersive experience that virtual tours and 3D renderings can offer builds their confidence to move forward with applying or signing a lease, even though the building phase is still in progress. 

2. Use Videos & Photos to Communicate Progress On-Site

Excite your upcoming occupants with a plethora of videos and images updating them on the on-site progress of your apartment community. Your renters want to know the progress of their new home - constantly update them with details no matter how big or small. 

Communicate your property’s progress by creating fun videos and photos to post on social media and Google My Business. When users look up your community, they will be able to see exactly what stage of the building process your lease-up is in. 

3. Be Transparent About Amenities

Talking-up amenities is important in promoting your lease-up property. However, during the pandemic, many of your amenities might not be available or open to full capacity because of social distancing and CDC guidelines and protocols.

It’s necessary to be as transparent as possible about your apartment amenities. Focus on building strong relationships and trust with renters, instead of tempting them with false promises. They will be grateful for the truth behind your language, rather than receiving an unmet expectation. 

4. Leverage Website Accessibility

Website accessibility is a process of refining and improving your website design to make it easily accessible for all users. When a potential renter can’t understand the content on your website, they are more inclined to move on to the next community on their list. 

Implementing website accessibility best-practices ensures that your users with disabilities have the same opportunity and experience as everyone else to browse through floor plans, virtual tours, and ultimately successfully apply to lease. 

If you’re interested in learning more about website accessibility and best-practices, check out The Importance of Website Accessibility!

5. Enable Chatbots for Immediate Responses

Installing a chatbot on your website has many benefits—for a lease-up property, it’s a must. Chatbots are able to have human-like conversations with each user that navigates your site. 

As a lease-up property, potential tenants will have many questions regarding floor plans, move-in time frames, progress updates, etc. A chatbot can answer these questions immediately with the most up-to-date information available.  Never miss an opportunity again with enabling a chatbot for pain-free apartment leasing. 

Implement these 5 effective ideas for an easy way to market your lease-up during the pandemic. Lease-ups are no walk in the park, especially in the middle of a pandemic, but these tips will help you target as many people as possible while providing transparency for your potential residents.