5 Examples of Good User Experience on Apartment Websites

2. Relevant CTAs on the Homepage 

CTAs are powerful tools - when incorporated correctly. No website visitor wants to be presented with a million buttons upon scrolling a website. Too many options can overwhelm them and they may not know where to go next. 

Only place CTAs in relevant spots where you anticipate what the user will do next. Like in the below example, buttons near floor plan images should be clear - “View All Layouts” - and should be linked directly to the floor plans page - not some other random page. 

Similarly, if your content is describing amenities, then your button should direct to the amenities page. You don’t want to trick your website visitors by showing them a sneak peak of your amenities and then direct them to the application page. They may not be ready to apply yet, and they may even get discouraged and leave.

3. Sleek, Minimal Design 

White space, a coherent color scheme, and only necessary page elements makes for great user experience. You want to create a focal point on the page that’s easy to find and draws people in. 

This simple design makes very clear the main focus of the section: the floor plans. They’re large, clearly stated, and don’t have a bunch of other design elements overshadowing or overcomplicating them.

In this example from the same apartment website, the white space and all black text, as well as the button, are easy to read and not crowded by unnecessary design elements like pictures or more buttons. Website visitors can clearly see the text describing the community, the number of floor plans, the location, and they can view more amenities if they want.

4. Eye-Catching Apply Now and Resident Access Buttons

Your two most important groups of people are those that want to apply and those that are already renting with you. Making sure potential renters can easily apply and current residents can pay their rent should be a focus of your apartment website.

Include color-popping buttons at the top of the page or somewhere easily seen, just like in the example below.

5. Accented Colors in Important Spots

Using your most vibrant brand color to accent certain buttons, icons, links, and more can really help your visitors find exactly what they’re looking for, creating a good user experience right off the bat.

This website uses a pop of orange for their main button, which directs to the floor plans page. They also highlight the phone number and address with orange icons, as well as the menu button. These accented elements are the first things your visitors will notice when they land on your homepage, so make them count.

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