Google Business Profile Updates Spam Policy

Siobhan Park • August 9, 2022

Have you noticed a recent slew of Google Business Profile posts being removed recently? It’s most likely due to the recent update to their spam policies. Read on to learn how your photos, posts, video, and logos could be breaking their spam policy.

What is Google Business Profile’s Updated Spam Policy?

Google Business Profile’s content policy has become increasingly strict to prevent spam from misleading customers. The previous spam policy identified content as spam if it included: 


  • Misspellings
  • Gimmicky character use or gibberish
  • Images, videos, or links that distract the user
  • Links to irrelevant to the business
  • Poor image or video quality 
  • Phishing scams


But a new line item has been added, “Duplicate photos, posts, videos, and logos.” 

Google Business Profile Spam Policy

What’s the consequence for breaking their spam policy? 

If you’re caught using duplicate posts, videos, logos, or photos the post may be rejected or removed from Google Search and Google Maps. 

How is REPLI adapting to this updated policy?

Effective August 9th, 2022, REPLI will cease using photos in our GBP posts for 30 days. We will use this time to do the following: 



  • Conduct research on the impact of photos in post engagement and GBP performance
  • Create a process to allow our customers to easily submit new photos for the REPLI teams use in posting 


Our Customer Success team will be reaching out to our customers to discuss any concerns or answer questions. Like always, our SEO team is working hard to change our strategy to keep up with Google’s constantly evolving policies and algorithms. So just sit back and relax knowing our team is all over this and will be making the best adjustments to ensure your property is getting the most out of their Google Business Profile listing. 

Repli Apartment Marketing Blog

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