The Top 5 Lead Gen Strategies for Multifamily Marketing
Want to know the secret to successful multi-family lead generation? You must have a comprehensive lead generation strategy. If your property is relying on curb appeal and word-of-mouth, then you are missing out on prospective residents. Period. End of discussion.
By adopting a 360-degree approach to your lead generation strategy, you can rest easy knowing that you are targeting the channels where you’re most likely to reach, attract, and eventually convert your ideal renter. After establishing your target market and what channels to take on, you’re ready to dive into the best lead generation strategies for multifamily marketers.
In this blog post, we are recapping episode 3 of REPLItalk where Corbin sits down with one of our digital marketing experts to discuss the best lead generation tactics for multifamily.
The Best Lead Gen Strategies for Multifamily Marketing
Traditional Marketing
This category includes the tactics that you should be doing no matter what. This includes signage, building graphics, banners, etc. These are the tools that build brand awareness on the around your property.
Digital Advertising
Your digital advertising should also begin with paid media advertising. We recommend starting with search engine marketing ads – so Google or Bing ads. With paid ads, the effects are immediate and ROI is easily measured. Then you will want to add social media ads using the channels that your ideal renter frequents. Adding in your ILS will round out your paid media strategy – creating visibility with a consistent brand message.
Once your paid media campaigns are up and running, add organic content to complement your paid strategy.
Preferred Employer Programs
Preferred employer programs are great ways to connect with many prospective residents at once – thus creating a lot of brand visibility.
Referral Programs
For states that allow resident referral, it is a great source for lead generation. Not only are you building a connection with current residents by offering an incentive, but you’re also getting positive brand messaging out into the community.
Community Outreach Programs
Leverage your local community to get your name out there. Get involved at local events, at the Chamber of Commerce, or with local businesses to directly interact with your local community. Prospective leads can ask questions, learn about your property, and get all the information they need to attract them into visiting the property.
At the end of the day, it’s all about visibility. The best lead generation strategies are centered around the idea of maximizing your brand visibility both offline and online.
Want to learn more? Check out the full episode of REPLI talk to hear Kailyn and Corbin’s in-depth discussion on our favorite lead gen strategies for multifamily marketing.
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