Core Web Vitals: We're Already On It

Starting mid-June, Google will begin rolling out Core Web Vitals as ranking signals. The 3 new signals join Google's expanding list of UX-related signals: mobile-friendliness, safe-browsing, HTTPS-security, and intrusive interstitial guidelines.

While Google's made is pretty well-known that their algorithm is going to lean more towards user experience signals, many sites still aren't prepared for what's coming. So here's what you need to know! 

What are the new ranking signals?

The new signals are divided into 3 metrics: 

• CLS: Cumulative Layout Shift (CLS) is a metric that quantifies how often users experience unexpected shifts in site layout. These shifts are annoying and can harm the user experience. For example, if a user goes to click on a button and the position of that button moves because the layout moves, visitors will end up clicking on nothing.
• LCP: Largest Contentful Paint (LCP) is a metric for how long it takes for the largest image or text block visible within the viewport to display, relative to when the page first started loading. 
• FID: First Input Delay (FID) is a metric that helps measure a visitor’s first impression of a site's interactivity and responsiveness. For example, it measures the time from when a user first interacts with a page (i.e., clicks on a link or taps on a button) to the time when the browser begins responding to that interaction.

Is Repli ready for these changes?

Heck yes, we are! Our SEO team brought this to our attention in 2020 and we've been working on this ever since. Here are some of the the things we've done to prepare your REPLI site.

CLS Improvements

• Set the min-height CSS property to prevent photo gallery layout shifts
• Automatically identify the width and height of an image and sets these attributes in the HTML tag to prevent image layout shifts
• Multihub automatically downloads and embeds custom fonts are used in above-the-fold content to display custom font immediately

LCP Improvements

• Multihub tells browsers what content to load first for faster page loading
• Multihub will display images in the first image slider first, then lazy loads other images, to prevent slow image load times.

Repli's got you covered

REPLI understands the importance of user experience for site performance, so that's why we're always working to stay three steps ahead.

You can always trust REPLI to ensure your sites are meeting the highest industry standards while providing the best renter digital journey.