Is Your Apartment Website Working Against You? Find Out Now

Siobhan Park • February 17, 2020

If your apartment website isn’t working for you – it’s working against you. End of story. So, how do you know if your website is your biggest asset or liability? We’ll break down what makes a good website, provide our rationale behind conducting regular site audits and give you access to the REPLI Site Scorecard. 

What Makes a Good Website

The best websites perfectly blend the collective efforts of developers, designers, and SEO professionals for a website that caters to the needs of users while meeting the demands of search engines. 

The best websites have:

  • Holistic SEO
  • A clear goal
  • An SSL certificate for safety and security
  • Intuitive and engaging UX and design
  • User-centered content
  • Mobile-friendly designs
  • A strong technical foundation

Executing on all of that requires extensive teamwork and collaboration between your developer, designer, and SEO professional – an admirable feat, for sure. But building a solid site is just the beginning – maintaining it is a whole other battle. 

Why You Need to Evaluate Your Apartment Website

You can’t just build a website and forget about it – no matter how perfect it seemed after it’s initial launch. #SorryNotSorry

Google and other search engines are constantly updating their algorithms. In 2018, Google reported over 3,000 changes or improvements to its search algorithm. Now keeping that in mind, when was the last time you completed a comprehensive site audit? 

We’re willing to bet you’ve done some on-page SEO auditing, but you haven’t done a deep dive into your technical SEO for a while. 

We don’t blame you. To win the coveted #1 spot on search results, Google pretty much demands a flawlessly optimized website, and many people think that begins and ends with content. Unfortunately for them, technical SEO has long been considered a top-ranking factor, yet they continue to overlook it. 

Technical SEO combines site speed, structured data, javascript, and much more to now only improve user experience, but to make it easy for Google robots to crawl websites. Without solid technical SEO, Google may find it difficult to understand the content of your website which leads to poor SERP results. 

Evaluate Your Apartment Website with the REPLI Site Score

When we do a website audit, we use a 40+ point technical inspection that covers site speed, content, navigation and much more. But Coca-Cola doesn’t give out their secret recipe – and neither do we. 

That’s why we’ve developed the REPLI Site Score. The REPLI Site Score is a high-level scorecard that will help you evaluate the foundation of your website by scoring what we consider the most important factors for your site. 

While this is not an all-encompassing report, it will alert you to the most pressing issues, if any, that you have. No apartment SEO strategy is complete without getting a perfect REPLI Site Score! 

Repli Apartment Marketing Blog

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