7 Quick Ways to Boost Apartment Local SEO

Picture yourself as a prospective renter. How will you look for your future home? If you’ve ever hopped on your phone or laptop to do a quick Google search, then you should know the importance of local SEO. 

Local SEO refers to the process of optimizing your online presence to attract more renters from relevant local searches. Optimizing local SEO elevates your apartment’s SEO efforts and gains more visibility from search engines. 

Showing up on search results is key, and implementing local SEO is a must. From a more targeted approach to lowering the competition, local SEO has become one of the top apartment marketing strategies.

Do you want your apartment community to outrank your competitors and be on top of the Google search result? We will show you 7 tips on how to boost your apartment local SEO to gain more visibility. 

7 Ways to Boost Your Apartment Local SEO

Did you know over 92% of search is conducted on Google? Google has provided a free and easy-to-use tool for business owners to manage their online presence called Google my Business. It’s like the yellow pages but for online. If you want to be discovered, you first need to be listed. 

Optimizing your apartment on Google My Business is the key to being discovered. It allows you to tell Google about your apartment community, including community information such as office operating hours, reviews, and ratings, which is vital information for your prospective renters. 

Example of GMB:

Google my business works the best when it comes to local search. As prospects search your apartment community, your apartment business page will appear in the google right sidebar with all the information.

According to 2018 Local Search Ranking Factors , reviews are the top 8 factor impacting local ranking. Reputation management is beneficial for both Google ranking and your prospective renter’s decision-making process. 

Here at REPLI, our organic team is well-versed in reputation management. Check out how your online reputation directly impacts your leads.

One of the important features of GMB is the post feature. You can post any new updates, events, and move-in specials keeping your current and future residents informed. 

The product feature can be a great tool to show off floor plans allowing users to access information on what your apartment community offers.

A local citation is any online mention of the name, address, and phone number for a local business. 

Implementing local citation not only helps visitors discover your apartment community, but also impacts local search engine rankings. With multiple local citations, search engines will have more confidence in your apartment listing data, which gives your community more chances of ranking higher.

Claim your apartment in local listing directories. Here are the top apartment local citations:

There is a lot of information needed to make citations. Be sure to include:

Providing consistent information, and avoiding duplicate or incorrect listing is crucial. Don’t confuse search engines with different listing information – keep it consistent!

As you know, there are hundreds of different languages in the world; however, structured data is the language of search engines.  By speaking its own language, search engines are able to organize your information better.

The most commonly used structured data for SEO is called schema. Schema helps search engines understand the data on site, therefore, enhances the search results and also increases the chance of your apartment community outranking others.

According to Hubspot , 46% of all Google searches are local. It also mentioned that 60% of the people who search for local business use smartphones. If your apartment website is hard to navigate on small screens, you are unfortunately missing out on leads.

Making your apartment website mobile friendly sets you on the winning path of local SEO. Make sure to include: 

Do you want to check if your apartment website is mobile friendly enough? Examine it now using the Mobile-Friendly Test.

Location, location, location. One of the main factors influencing prospective renter’s decisions is the location. Highlight your apartment location, and showcase nearby shopping, dining, and entertainment on your neighborhood page. Most importantly, be an expert in your apartment area and promote your community as a whole.

Make sure you include a location map on your neighborhood page – provide a more virtual and complete impression of the community.

Hopefully, you take away key strategies to boost your apartment’s local SEO. By implementing these tips, you will definitely see your apartment community slowly climbing up to the top of the search rankings. 

Use these quick boosts to benefit your short-term local search results and get ready to see the long-term SEO results!

Need more insights into local SEO? Reach out to our organic SEO team at REPLI, and be sure to check out our local SEO package on what we can offer your apartment community!