How to Know If Your Google My Business Is Performing Well

Google My Business (GMB) is an incredibly useful tool that all apartment properties and property managers should leverage. Not only can potential renters use GMB to easily find important information, like the address or phone number, they can also browse property photos, click to the website, and learn about current leasing offers from GMB posts. 

So, how can you tell if your Google My Business is performing well? 

There aren’t exactly “benchmarks” you can use to measure whether an apartment property’s GMB is performing above or below average. However, there are certain GMB insights and trends that we recommend looking for to ensure you’re on the right track to strengthening SEO strategies through Google My Business.

Let’s get started!



GMB Post Views and Clicks

Google’s Post Insights tool allows you to see how well a certain GMB Post is performing, and includes data such as views, clicks, and the percentage change using a rolling period. 

Obviously, more views and clicks are what every apartment listing wants, but the best way to use this data is to compare it with previous posts and try to find any trends or patterns among your posts.

If the average views for each GMB post was around 1000 in the past 28 days, how are the recent ones comparing? If the views for the past week are around the same or even higher, then that’s great because it means the type of content you’re posting is doing well and boosting the property’s local SEO ranking.

While you don’t necessarily need to maintain at least 100 photos of your apartment community, this data certainly shows that including a variety of photos like floor plans, community amenities, and the community’s surrounding neighborhood can boost your property’s GMB performance greatly. 

Moreover, you can compare the view counts for different photos on your apartment’s GMB listing to get a sense of which type of images are most viewed and clicked on by users. 

If the photos with the highest views are of the kitchen or outdoor pool, consider leveraging that kind of content in GMB posts and adding more related images to the apartment’s GMB photo gallery to gain even more impressions and exposure on Google searches. 

And remember to update older photos on GMB if your apartment recently underwent updates or renovations so that potential renters can have an accurate impression of what the property looks like before they set up an in-person tour!

Popular Times

Similar to how Google tracks driving traffic, GMB tracks location data from user’s phones to gather information on what time of the day your apartment listing gets the most traffic. 

GMB Insights displays a breakdown of what the most popular times and days of the week potential renters view your apartment property’s GMB profile, so take advantage of this information to evaluate whether or not you’re posting on GMB at optimal times. 

Maybe the most popular time users visit your apartment’s GMB listing is around noon during the beginning of the week, but posts are usually scheduled around 09:00 AM towards the end of the week. Aligning GMB posting times with GMB Insights’ popular times can generate more post views and greatly improve the apartment property’s local SEO strategy.

Popular Search Queries 

Within GMB Insights, you can also view a ranked list of the most popular search queries used to find your apartment property’s GMB listing. 

That list of keywords and phrases can be extremely useful in pinpointing what potential renters are searching for and indicates whether your current GMB posts content are contributing factors to your apartment listing’s popular search queries. 

Popular keywords and phrases can also be a helpful guide when writing future GMB post content. For example, an off-campus student housing apartment may have popular keyword phrases like “apartments near {school name}” or “{school location} apartments” but it can also show more unique phrases like “4 bedroom apartments near {school location}.” 

As an apartment property manager, you can then incorporate those specific phrases into future GMB posts for better performance and higher ranked results on Google searches. 

Google My Business (GMB) Insights is a great tool for learning the patterns of behavior among potential renters and making improvements based on those trends. Keeping your apartment’s GMB listing accurate and up-to-date will also help improve your rankings and overall engagement with your GMB profile. 

With these tips and trends to look out for within GMB Insights, we hope you can now get the most out of your GMB listing profile and interpret how well your GMB listing is performing. 

Need more help optimizing your apartment property’s GMB and strengthening your local SEO strategy? Contact our digital marketing team at REPLI to schedule a demo!