How Repli’s Making Your Site Smarter for AI Search

Siobhan Park • July 15, 2025

We’ve automatically rolled out llms.txt to all published sites on MultiHub. That means your property websites are now optimized for the next era of AI search—no extra work required.


So…what is llms.txt and why should marketers care?


Think of it as your site’s hype file for AI.


Just like robots.txt tells Google what to crawl, llms.txt gives large language models (like ChatGPT, Claude, and Perplexity) a clean, structured summary of what your site is all about—so they don’t have to guess.


It’s SEO for AI. Instead of scraping through messy code, AI tools now get a curated view of your content—your blog posts, floor plan pages pages, meta info, and more—served up exactly how you want it seen.

Here’s what it includes:


Every time you hit publish in MultiHub, Repli auto-generates an llms.txt file with:

  • All your live URLs (yes, including your blog, hyperlocal pages, and multilingual pages)
  • Meta descriptions for every page (or titles if descriptions don’t exist)
  • Only the polished stuff—no drafts, no “no-index” mess

And yes—it happens automatically with every single update.


Why it matters:


Most websites haven’t caught up. But you have.


With llms.txt baked into your site, AI tools are more likely to:

  • Accurately talk about your property or brand
  • Pull the right info (straight from your actual content)
  • Represent your property like a pro


This one little file helps your site show up smarter in an AI-powered world.


Want to see it in action?


Just add /llms.txt to the end of your website URL and you’ll see your AI-optimized content map.

Go ahead—give it a look 😎

A screenshot of a website with a picture of a house in the background.

Repli Apartment Marketing Blog

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