AI Discovery Black Book,

Second Edition

Peek analyzed 3,811 top competitors across five and a half months of data to figure out what makes ChatGPT, Claude, Gemini, and Perplexity recommend one apartment over another – and named Repli the #1 website vendor for AI visibility.


The benchmarks, trends, and findings from the fastest-growing source of organic leads in multifamily and here's what the research found:


DOWNLOAD THE BLACK BOOK NOW

AI Discovery Black Book, Second Edition

Peek analyzed 3,811 top competitors across five and a half months of data to figure out what makes ChatGPT, Claude, Gemini, and Perplexity recommend one apartment over another – and named Repli the #1 website vendor for AI visibility.


Here’s what the research found:

DOWNLOAD THE BLACK BOOK NOW

AI Discovery

Black Book

Second Edition

Peek analyzed 3,811 top competitors across five and a half months of data to figure out what makes ChatGPT, Claude, Gemini, and Perplexity recommend one apartment over another – and named Repli the #1 website vendor for AI visibility.


Here’s what the research found:

DOWNLOAD THE BLACK BOOK NOW

Why we're sharing this.

Peek's independent research came back and put Repli as the #1 website vendor for AI visibility in the Second Edition of their AI Discovery Black Book.


So, we’re partnering with Peek to get this data in front of the people who’ll actually use it: property marketers, PMC leadership, anyone trying to figure out what AI discovery means for their communities.


The Second Edition of the AI Discovery Black Book is independent research produced by Peek. Repli did not sponsor, fund, or contribute to the study.

Why we're sharing this.

Peek's independent research came back and put Repli as the #1 website vendor for AI visibility in the Second Edition of their AI Discovery Black Book.

So, we’re partnering with Peek to get this data in front of the people who’ll actually use it: property marketers, PMC leadership, anyone trying to figure out what AI discovery means for their communities.


The Second Edition of the AI Discovery Black Book is independent research produced by Peek. Repli did not sponsor, fund, or contribute to the study.

Repli's proven strategies.

We work with multifamily properties and organizations across the world to help them own their online presence in the new era of AI.


We’re here to simplify the prospect-to-resident experience, creating and connecting the dots wherever you show up online – from websites and SEO to ads and beyond.

FAQs

Got a question? We’re here to help.

  • Is this really free?

    Yes, the Second Edition of the AI Discovery Black Book is free to access. We want operators and marketers to have real data on AI discovery, not just guesses.

  • Who is this Black Book for?

    You can access the Second Edition of the AI Discovery Black Book by filling out the form below with your details. You’ll be automatically directed to a Thank You page and receive access.

  • What is AI discovery / GEO?

    AI discovery (sometimes called GEO, or generative engine optimization) is about how AI-driven tools like ChatGPT, Claude, Gemini, and Perplexity recommend properties to renters — separate from traditional search engine rankings. 


    It's a newer, faster-moving version of the SEO vs. GEO conversation, focused specifically on how generative AI tools select and cite properties.

  • What is MAAR?

    MAAR (Market-Adjusted Appearance Rate) is the metric Peek built to fairly compare AI visibility across different markets. It measures how visible a property is compared to the best-performing property in its own market, so a smaller market isn't unfairly compared to a major metro.

  • Does my website vendor actually matter for AI visibility?

    Yes, but it's not the only lever. Peek's independent research found that vendor choice matters, but pairing a strong website vendor with real, content-rich pages (accurate pricing, real photos, real amenity details) moves the needle more than the vendor alone.

  • Can I share this Black Book with others?

    Yes, feel free to share it with colleagues or anyone who'd find it useful. 


    We just ask that you share the download link or point them to our site directly, so everyone gets access to future updates.

Get Access to the Second Edition of the AI Discovery Black Book