What Makes the Best Apartment Landing Page?

What Makes the Best Apartment Landing Page?

Eye-Catching Images & Video

According to Search Engine Land, 60% of consumers are more likely to choose listings and products that have high-quality images. It should go without saying that images and video are one of the most essential - if not, THE most essential - part of your website, your ads, and yes, your apartment landing page.

Aside from taking a tour, the images and videos you provide of your community are how your visitors get a visual representation of their future home. No one is going to bother submitting a contact form unless they like what they see, so you’ll need professionally edited, high-quality pictures front and center.

It’s best to have an image or two that visitors can see right away, and then some more down the page that they can look through when they scroll. Choose images that make you stand out above your competitors. What is your best selling point? How are your amenities different than others? 

PRO TIP: Put your most beautiful and enticing photo as the background or banner at the very top of your landing page so visitors can’t miss it. A lot of times, visitors decide within the first few seconds if they’ll stay on the page and won’t continue scrolling, so you’ll want to capture their attention right away.

Take the same landing page from above, for example. The banner photo showcases the living room and patio with beautiful lighting and aesthetically pleasing style, and then when you click the “Rent Specials” button, you’re taken further down the page where you can see a slideshow of even more stunning photography.

Strong CTAs

This brings us to the holy graIl - the Call to Action. The CTA is what brings the renters in. It’s how you get the leads from your apartment landing page. So how can you optimize your CTA?

Choose only a few, consistent CTAs, and don’t overcrowd the page with multiple. Notice how this landing page has a huge contact form right at the top of the page and only a few other buttons. One goes to the community website, one goes down the page to the rent specials, and one pulls up more ways of contacting the community. 

If you give too many options, visitors will be overwhelmed and may not take that next step.

The contact form should be the biggest and most noticeable element on your page. It should also have or be the strongest CTA. Make your submission button a bold color to stand out from the rest of the page, like how this one is red. It contrasts with the colors on the rest of the page and gives a sense of urgency.



Community Features

And lastly, you’ll want to showcase your community’s best features. Think about what sets you apart from other communities, what your current renters have liked the most, and what potential renters are always looking for.

This landing page includes a list of interior and community features, as well as a short tidbit about the location. Since location and amenities are usually the most important features to renters other than price, it is essential you have these on your landing page.

Of course, these aren’t the ONLY aspects of a landing page, but they’re the most important ones. Your landing page can have as much or as little information as you like, but always be sure to test the performance and see what works for your communities.

For more apartment landing page tips, check back with the blog as we’re always adding new content. And if you want help building your own awesome landing page, get in touch!