💣 responsibilities.

Primary Initiatives: 

• Campaign Creation and Management: Build and create high-performing campaigns across platforms such as Google Ads and Facebook Ads. Optimize advertising strategies to target and engage with the right audience efficiently.
• Budget Optimization: Maximize advertising spend by managing budgets efficiently. Ensure every campaign operates at peak performance for the best possible results.
• Continuing Education: Stay up-to-date with the latest paid media trends and platform updates
• ROI and Performance Metrics: Set, track, and report on key performance indicators (KPIs) and return on investment (ROI) for all paid media campaigns.

Job Responsibilities: 

Campaign Management

• Build, launch, and manage paid media campaigns across platforms including Google Ads, Facebook/Meta Ads, and other emerging paid channels (e.g., Display, YouTube, LinkedIn).
• Conduct keyword research, audience targeting, and competitive analysis
• Oversee daily campaign performance, ensuring all campaigns meet Repli KPIs, including CTR, CVR, and CPA.
• Proactively conduct A/B testing on creative assets, ad copy, targeting strategies, and bidding approaches to identify optimization opportunities.
• Ensure all campaigns are re-enabled promptly at the start of each month and reflect updated offers or seasonal priorities.
• Conduct quality checks to verify that copy, creative assets, budgets, targeting, and tracking are accurate.

Budget Optimization:

• Leverage paid media management tools for ongoing budget monitoring across the different platforms to ensure optimal campaign spend.
• Monitor budget pacing through weekly and monthly reports to maximize efficiency.  
• Refine bids, targeting, and audience segmentation to enhance performance and eliminate inefficient spending.  
• Flag anomalies with spend and work with the Paid Media Manager to address and resolve any issues. 

Reporting & Analysis

• Participate in the reporting process by: Analyzing campaign performance using REPLI’s reporting tools and Creating actionable, client-ready reporting notes.
• Communicate campaign strategy and performance insights effectively to clients.

Onboarding & Post-Launch Processes

• Manage the internal workflow for new account onboardings and one-off setups.
• Own communication with internal teams through the onboarding process board.
• Provide spend and strategy recommendations to new customers that align with their goals and target audience.
• Set up and test conversion tracking implementation to ensure accurate performance measurement. 
• Perform landing page and post-launch campaign audits to ensure effectiveness.

Client & Cross-Functional Support

• Serve as Subject Matter Expert and REPLI’s Paid Media ambassador for our client partners.
• Provide strategic guidance to the Customer Success team as needed.
• Respond to client requests and/or support tickets through designated communication channels.

🏴 required skills.

• Analytical and comfortable dealing with data and reporting
• Exceptional written, verbal, and visual communication skills (including presentation skills)
• Excellent pragmatic problem-solving and decision-making skills with the ability to take initiative, accept feedback, and follow instructions
• Experience in supporting project lifecycles both internally and externally as needed
• Working knowledge about the multifamily real estate industry, trends, and marketplace preferred
• Ability to produce creative results within tight deadlines with high attention to detail, maximum efficiency, and strong organization
• A self-starter with an eagerness to grow in a constantly evolving field
• Capacity to learn quickly and respond well to changes and opportunities
• Proven ability to multitask in a fast-paced environment and delegate with clearly defined responsibilities

✊ education and experience.

• 2+ Years as a Paid Media Specialist I or relevant experience in a similar role.
• Hands-on knowledge of SEM best practices related to Google Ads, Facebook, and Google Analytics.
• Strong understanding of ad platforms, bidding strategies, and pixel/event tracking
• Proficiency with Google Analytics, Google Tag Manager, and Meta Business Manager
• Previous remote working experience preferred

🔥 compensation & benefits.

Salary & Compensation: 

Base Salary - $45,000-$50,000

Annual Bonus Potential - Up to 10% of base salary

Benefits & Time Off

• Remote/Hybrid Opportunity
• Vacation: 10 Days - given up-front on start date
• +5 Days of PTO granted each year, starting on your first anniversary
• Floating Holiday: 2 Days
• Mental Health & Sick Days: 5 Days
• ​401K Match Program, Health Benefits, Profit Sharing, PTO, Work from Home, Mental Health Days.
• Eligible to participate in Profit Sharing Plan- Your number of shares are calculated based on Role & Number of years you have been with the company