Remote | Full-Time
Paid Media Specialist I
At REPLI, the Paid Media Specialist I is an entry-level role designed for individuals eager to grow their skills in digital advertising. Working closely with our Paid Media Manager and other specialists to support client accounts, monitor performance, and help deliver great results across key platforms like Google Ads and Meta. The ideal candidate is detail-oriented, highly motivated, and ready to learn the foundations of paid media strategy in a fast-paced, remote-first environment.
Primary Initiatives:
- Campaign Support & Execution: Assist in building and maintaining paid media campaigns with a focus on implementation accuracy and optimization support.
- Budget Tracking: Monitor spend pacing across platforms and assist with reporting discrepancies or optimization opportunities.
- Foundational Learning: Participate in ongoing training to develop a working knowledge of paid media strategy, tools, and reporting practices.
- Performance Monitoring: Track KPIs, assist in reporting, and begin analyzing campaign data to identify areas for improvement.
💣 responsibilities.
Campaign Management
- Assist in the setup, launch, and basic management of paid media campaigns (Google Ads, Facebook/Meta).
- Perform keyword research and help implement audience targeting strategies.
- Conduct routine quality assurance checks to ensure campaigns reflect current offers, targeting settings, and tracking codes.
- Support A/B testing initiatives by organizing assets and gathering performance data.
Budget Support
- Monitor campaign budgets and spend pacing using internal tools.
- Flag unusual spend trends or pacing issues and report them to the Paid Media Manager.
- Learn basic bidding and targeting strategies under the guidance of more senior team members.
Reporting & Analysis
- Assist in collecting performance data using REPLI’s reporting platforms.
- Draft initial reporting notes and highlight basic campaign insights.
Onboarding & Post-Launch
- Help with new account setups and campaign launches..
- Participate in pre- and post-launch audits to verify campaign setup accuracy.
Paid Media Team Collaboration
- Collaborate closely with the Paid Media team to share updates, solve problems, and stay aligned on priorities.
- Participate in internal meetings, brainstorming sessions, and campaign reviews.
- Communicate progress clearly through team tools like Google chats and internal Monday boards.
🏴 required skills.
- Comfortable working in spreadsheets and analyzing performance data at a beginner level.
- Detail-oriented, curious, and eager to learn.
- Strong written and verbal communication skills.
- Ability to stay organized and manage multiple tasks in a remote setting.
- A genuine interest in the multifamily real estate industry, trends, and marketplace is a plus.
- Bonus points if you’ve already completed Google Ads certifications or Meta’s Blueprint training.
✊ education and experience.
- 0–1 year of experience in paid media or digital marketing (internships and coursework welcome!).
- Some hands-on experience (through coursework, certifications, internships, or self-study) with Google Ads and Meta Ads Manager. You don’t need to be an expert — just familiar and ready to learn more.
🔥 compensation & benefits.
Salary & Compensation:
Base Salary - $40,000-$45,000
Annual Bonus Potential - Up to 10% of base salary
Benefits & Time Off
- Remote/Hybrid Opportunity
- Vacation: 10 Days - given up-front on start date
- +5 Days of PTO granted each year, starting on your first anniversary
- Floating Holiday: 2 Days
- Mental Health & Sick Days: 5 Days
- 401K Match Program, Health Benefits, Profit Sharing, PTO, Work from Home, Mental Health Days.
- Eligible to participate in Profit Sharing Plan- Your number of shares are calculated based on Role & Number of years you have been with the company
⚡️ about repli.
REPLI is a full-service property tech company that develops custom software solutions for multifamily organizations while also offering on-demand marketing services handled by our in-house agency team. Essentially a one-stop-shop for multifamily apartment marketing.
We’ve created an award-winning culture that you’d be proud to join. We’ve won Best and Brightest Places to Work in Atlanta, Best and Brightest Places in the Nation, 2021-2023 Best Places to Work Multifamily, and 2020 and 2023 NAA Best Places to Work.
REPLI is an equal opportunity employer to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, leaves of absence, compensation, and training.
