MARKETING MYTH 5

A Lead is a Lead

Quantity doesn’t equal quality. In this episode, we’re diving into lead intent and inbox clutter.

WATCH EPISODE 5

Spot the red flag.

Which of these is not a high-quality lead?


  • “What’s the earliest availability for a 2-bedroom?”
  • “Is this the property on 5th street?”
  • “I saw your ad and loved the photos. Do you allow pets?”
LET US KNOW

MARKETING MYTH 5

A Lead is a Lead

Quantity doesn’t equal quality. In this episode, we’re diving into lead intent and inbox clutter.

WATCH EPISODE 5

MARKETING MYTH 5

A Lead is a Lead

Quantity doesn’t equal quality. In this episode, we’re diving into lead intent and inbox clutter.

WATCH EPISODE 5

Spot the red flag.

Which of these is not a high-quality lead?


  • “What’s the earliest availability for a 2-bedroom?”
  • “Is this the property on 5th street?”
  • “I saw your ad and loved the photos. Do you allow pets?”
LET US KNOW

The 4 ways to bust that myth.

Chasing vanity metrics won’t fill your units. Instead, let's shift the focus to strategic lead tracking and scoring.

  • 1. Segment leads by source and behavior

    Google PPC ≠ Faceboo Ad ≠ ILS

  • 2. Use lead scoring

    Assign points for various intent-based actions, then prioritize the prospects who are ready to act.


    Action examples: engaging with a retargeting ad, reaching out about availabilities, scheduling a tour.

  • 3. Follow up differently based on intent

    Tour request? Immediate follow up.


    Downloaded a guide from the property website last week? Enroll them in an automated nurture campaign.

  • 4. Track close rates by source

    Stop assuming what's working and start proving it.


    Set aside time each month to review lead source performance. If your display ads never convert . . . maybe it's time to revamp or get rid of them?