MARKETING MYTH 1

Bigger Ad Budgets = More Leases

Learn why throwing money at ads won’t get you leases and what will instead.

WATCH EPISODE 1

Fun fact:

Only 36% of property marketers track ROI on ad spend with confidence. Are you a part of that group?

LET US KNOW

MARKETING MYTH 1

Bigger Ad Budgets = More Leases

Learn why throwing money at ads won’t get you leases and what will instead.

WATCH EPISODE 1

MARKETING MYTH 1

Bigger Ad Budgets = More Leases

Learn why throwing money at ads won’t get you leases and what will instead.

WATCH EPISODE 1

Fun fact:

Only 36% of property marketers track ROI on ad spend with confidence. Are you a part of that group?

LET US KNOW

The 4 tips you need to bust that myth.

It’s not about how much you spend on ads – it’s about where and how you spend it.

  • 1. Use smart bidding

    Use smart bidding strategies like Target CPAs or Max Conversions. They help you focus your budget on the clicks most likely to convert – not just the cheapest ones.

  • 2. Track lead quality > quantity

    A 100 unqualified leads won't help you if none of them lease. Invest in what's actually bringing in residents.

  • 3. A/B test landing pages

    Even small changes and optimizations can double your conversion rate – that's more leases for the same budget.

  • 4. Refresh ad creatives often

    Fresh visuals and copy keep engagement high because stale ads are a total performance killer.